MoMA PS1 x MUBI

I led MUBI’s partnership with MoMA PS1 as the presenting sponsor of two Night at the Museum events, including Pride and Halloween editions of the museum’s late-night series. The activation included a branded film lounge featuring projected MUBI clips, a merch table with bespoke items tied to platform releases, and on-site branding throughout the event. Across both nights, the partnership reached 10,000 attendees, connecting MUBI with a young, culturally engaged audience at one of New York’s most influential contemporary art institutions.